Experience Commerce (vCommerce)

Commerce is entering its next evolution. Just as eCommerce transformed retail and social commerce connected brands with communities, the next generation will be Experience Commerce (virtual commerce), where products, services, and transactions are embedded directly into live, immersive experiences. Rather than interrupting the customer journey, commerce becomes part of the experience itself. Shopping becomes as natural as interacting with friends or attending an event. Consumers can browse a fashion collection together, virtually try on outfits, receive recommendations from AI shopping agents, speak with brand ambassadors over live video, instantly purchase what they are viewing, and have products delivered...all without leaving the experience.

Summit has extensive expertise integrating with today's leading commerce platforms, allowing organizations to preserve their existing investments while rapidly adopting the latest innovations. By leveraging established commerce APIs, we seamlessly extend existing shopping ecosystems with agentic AI, conversational commerce, virtual try-ons, intelligent recommendations, referral and affiliate programs, personalized fulfillment, and automated customer engagement.

Our immersive platform transforms traditional online stores into intelligent, interactive destinations by combining live video, social engagement, AI, RCS messaging, voice, mixed reality, and spatial computing. Existing commerce platforms become the transactional engine, while Summit delivers the immersive customer experience layered on top, enabling retailers to evolve naturally without replacing proven infrastructure.

Whether attending a live product launch, exploring a virtual showroom, shopping for the latest fashion with friends, or discovering products during a concert or sporting event, every experience becomes an opportunity to connect, engage, and purchase. Built for today's AI-powered commerce and tomorrow's immersive internet, Summit empowers brands, retailers, sports teams, artists, and service providers to evolve from eCommerce to Experience Commerce, where every interaction becomes a personalized, social, and intelligent buying opportunity.